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| Facts & Figures |
| Established |
August, 1986 |
| Product |
Mainboard, Barebone, Server, IA Products, CD-ROM, DVD-ROM, CD-RW and Full Configured Desktop
|
| Public |
Initial Public Offering on TAIEX (Oct. 1998)
|
| Employees |
6,320 (World-Wide) |
| Head Office |
Jung-He City, Taipei, Taiwan |
| Mfg. Sites |
Taiwan & China (located at Pao-An District, Shenzhen City) |
| Capacity |
1520K / month for mainboard
1360K / month for video card
200K / month for Barebone, full configured desktop
150K / month for STB, PDA |
| MSI has proven that its product promotion strategy is successful, while the product quality and performance are able to obtain the consumers praise |
| Product Type |
User's preference on MSI |
Ranking |
User's Preference on Other Vendor |
| High Range |
MSI 23.25% |
1 |
Asus 18.6% |
| Mid Range |
MSI 30.65% |
1 |
Asus 11.8% |
| Entry |
MSI 10.75% |
3 |
ECS 17.7% |
| MSI's Mainboard
Position |
| Item/Year |
1999 |
2000 |
2001 |
2002 |
2003 |
| MSI's share of WW M/Bs |
5.61% |
7.67% |
9.97% |
11.18% |
11.84% |
| MSI's share of Taiwan M/Bs |
7.08% |
9.06% |
11.55% |
12.61% |
13.09% |
| MSI's M/B output |
5.96M |
9.22M |
11.41M |
13.48M |
15.6M |
| Total Taiwan M/B output |
84.14M |
101M |
98.75M |
106M |
119.12M |
| Total WW M/B size |
106M |
120.16M |
114.38M |
120.57M |
131.71M |
|
|
MSI, Micro-Star
International
keeps the principle of "Award-winning product quality and outstanding
customer service" in producing its mainboards and add-on cards,
and achieves its position as one of the Top 10 mainboard manufacturers
in the world, and one of the Top 3 in Taiwan.
|
  Scale
MSI headquarters is located in the Jung-He, suburb of Taipei. Our
organizational structure is designed to enable us to pursue excellence,
achieve growth, and establish an outstanding reputation and image.
On the eve of the year 2000, MSI is currently operating factory
one, two, and five in Jung-He. These facilities have helped us achieve
astonishing growth in our mainboard shipments, which increased by
more than 100% in 1998. The completion of our third Jung-He factory
in 2000 will further boost output, placing MSI among the world's
top five largest mainboard manufacturers.
Our ever-increasing output has resulted in extraordinary growth.
Our profitability is among the highest in Taiwan, and our track
record of growth assures that we can fully support our customer
needs. |
Quality
Founded in 1986, MSI specializes in design and manufacturing of mainboard,
interface card, and Barebone. In the rapidly changing information
technology industry, MSI has certainly become a vital link in the
chain of leading-edge technology. 
MSI is strongly aware that the only way to gain the confidence of
customers is to constantly challenge itself. Providing high quality
assurance and customer trust has always been MSI's foremost goal.
MSI's entire manufacturing & production process, from the selection
of parts, the preparation of materials, to the assembly of products
has to go through various demanding automatic and manual inspection
steps.
We also use the finest precision equipment to minimize our
defective rate. We employ ICT testing after SMT operations to insure
stable quality. All products must ultimately pass strict inspection
by quality control personnel.
This rigorous quality control system
has enabled us to achieve an impressive yield rate of 99.6%, putting
us far ahead of the industry average.
In recent years, MSI received ISO-9002 and ISO-9001 international
quality assurance certification. Aiming for further excellence, in
October, 1999 we passed ISO-14001 environmental protection certification.
Achieving the confidence of customers is the goal behind these efforts. |
Commitment
Technical leadership and innovation are the pillars behind MSI's effort
to maintain its momentum. MSI's R&D department is staffed with more
than 120 experienced engineers dedicated to product research, development,
and design. 
It's not surprising that our products have gained favor in comparison
with competing brands, and have won the trust of customers in all
market segments.
This commitment to quality and R&D explains MSI's
standing as the leading
brand in the Chinese DIY computer market. Every time Intel® introduces
a new technology, we generate compatible products within the same
general period of time.
What's more, MSI products consistently win honors in reviews and recommendations in the computer media throughout the world. These accomplishments
show that MSI maintains an R&D capability to be reckoned with. MSI's
FAE department contacts customers directly through a variety of channels
to better understand their needs.
We
use our website and our service hotline to provide immediate service.
MSI now has subsidiaries and service centers located throughout the
world in the United States, Germany, Japan, France, Australia, Hong
Kong, and the Netherlands. Customers can place orders and direct any
technical queries to these offices, including our Taiwan headquarters,
knowing that they can receive timely, comprehensive service. |
Global Market Position
Our top-notch products naturally enjoy a very competitive position
in the market. In 1999, Europe accounted for 45% of our worldwide
sales, the Americas with 22% and the Asia-Pacific region with
30%.
We are continuously striving to enhance our marketing strategy,
and we advertise globally in both the local and foreign media,
such as newspapers, magazines, and the Internet. We are establishing
an image for our products at international trade shows, and
our strategic partnerships are increasing our products' exposure
and name-recognition of our products.
Technological leadership,
a reputation for quality, powerful marketing, a good all-round
brand image, timely after-sales service and an extensive sales
network are the basis of the competitive advantage that MSI
offers customers. Our unfailing commitment to customers embodies
the belief that the growth and concerns of customers go hand-in-hand
with our own. |
Our
Future Outlook
In the final year of the 20th century, MSI has all but achieved its
goal of becoming one of the world's five largest mainboard manufacturers.
Today we are pressing forwar with the development of new products,
including mainboard, Graphic card, NetPC, Barebone,
Server, PDA, Windows-Based Terminal, Set-top Box, and Set-top PC.
We are working together with some of our larger customers to develop
and manufacture OEM/ODM products.
Looking ahead to the 21st century, we are making steady progress towards our goal of becoming one of
the star performers in the high-tech industry, and hope to propel
MSI and the industry in general to even more lofty heights in the
years to come |
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Copyright©2001 MSI Computer Corporation.
All Rights Reserved.
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